- Step 1: Gather Verified Customer Reviews
- Step 2: Format Reviews for Screen Display
- Step 3: Upload Reviews to Digital Signage Software
- Step 4: Create a Customer Review Playlist
- Step 5: Assign the Review Playlist to Your Screen
- 1. Combine Reviews with QR Codes
- 2. Highlight Reviews by Category
- 3. Add Revenue-Driven Reviews
- 4. Schedule Reviews During High Traffic Periods
- Common Mistakes to Avoid
- Final Summary
To display customer reviews on digital signage, collect verified reviews from platforms like Google Reviews, Facebook, or Yelp, convert them into display-ready content, upload them to a digital signage software like PosterBooking, create a playlist, and assign that playlist to your screen. Reviews can be shown as static slides, rotating testimonials, QR-enabled review prompts, or live web feeds.
Customer reviews work best when formatted for visibility, scheduled strategically, and refreshed regularly. Digital signage software such as PosterBooking allows you to upload review graphics, display live web pages, combine reviews with promotions, and control playback timing remotely.
Step 1: Gather Verified Customer Reviews
Collect reviews from trusted platforms. Use Google Business Profile for Google Reviews. Use Facebook Business Page for Facebook recommendations. Use Yelp if your industry relies on Yelp visibility.
Log into your business profile on the review platform. Copy the review text. Capture the reviewer’s first name and rating. Do not modify the wording of the review. Keep authenticity intact.
Choose reviews that are specific. A review that says “Great service” is weaker than “The 20-minute turnaround time saved my lunch break.” Specific reviews convert better because they reduce customer uncertainty.
Aim for 5–15 strong reviews to build a rotating testimonial loop.
Step 2: Format Reviews for Screen Display
Design review slides with readability in mind. Use large fonts. Use high contrast colors. Keep each review under 25–40 words if possible.
Include:
- Reviewer first name or initials
- Star rating graphic
- Review text
- Platform source (Google, Facebook, Yelp)
Use 1920 x 1080 resolution for Full HD screens. Keep safe margins so text does not touch screen edges.
If using digital signage software like PosterBooking, save the review as JPG or PNG before uploading.
Step 3: Upload Reviews to Digital Signage Software
Open your digital signage dashboard.
Go to Content. Select Images/Videos. Click Upload. Select your review slides. Wait for upload to complete.
Digital signage platforms such as PosterBooking store uploaded files in the cloud and sync them to connected screens automatically.
Step 4: Create a Customer Review Playlist
Go to Playlists in your digital signage dashboard. Click Create Playlist. Name it “Customer Reviews” or “Testimonials.”
Click Add Content. Select the uploaded review slides. Add them to the playlist.
Set slide duration between 8 and 12 seconds per review. This allows viewers enough time to read comfortably from 10–15 feet away.
Reorder reviews strategically. Place your strongest review first. Keep total loop duration under 90 seconds to maintain engagement.
Click Save.
Step 5: Assign the Review Playlist to Your Screen
Go to Screens in your dashboard. Select the display screen.
Click Add/Edit Playlist. Choose the “Customer Reviews” playlist. Click Save.
The reviews now begin displaying immediately. The playlist loops automatically.
Alternative Method: Display Live Reviews
- Digital signage systems that support web display can show live review pages.
- Open your review platform page in a browser. Copy the URL.
- Go to Content. Select Websites. Click Create URL. Paste the review page link. Save it.
- Add the saved URL to a playlist. Assign the playlist to a screen.
- Live review display updates automatically when new reviews are published.
- Use caution with live feeds. Negative reviews will also appear. Moderate carefully if brand control is critical.
Advanced Strategies to Consider for displaying Reviews
1. Combine Reviews with QR Codes
Add a QR code slide after 3–4 review slides.
The QR code should link directly to your Google Review page.
This increases review generation because customers see social proof before being asked to leave feedback.
2. Highlight Reviews by Category
Segment reviews by theme:
- Speed
- Customer service
- Product quality
- Cleanliness
Rotate themed reviews during relevant business hours. For example, display “fast service” reviews during peak lunch hours.
3. Add Revenue-Driven Reviews
Show reviews that mention specific products.
Example:
“The salmon bowl is worth every dollar.”
Place that review next to a product slide featuring the salmon bowl.
This creates contextual persuasion.
4. Schedule Reviews During High Traffic Periods
Display review playlists during high foot traffic hours.
Example:
Lunch rush 11:30 AM–2:00 PM
Evening peak 5:00 PM–8:00 PM
Digital signage scheduling ensures testimonials appear when influence matters most.
Where to Place Customer Review Screens
Place review displays near checkout counters. Place review screens in waiting areas. Place review screens beside menu boards.
People waiting are more likely to read testimonials.
Avoid placing review screens where viewing time is less than 5 seconds.
Common Mistakes to Avoid
- Do not overcrowd slides with long paragraphs.
- Do not use tiny fonts.
- Do not display outdated reviews from 5+ years ago.
- Do not show negative reviews unless intentionally addressing feedback publicly.
- Do not create loops longer than 2 minutes.
Final Summary
Display customer reviews on digital signage by collecting verified reviews, formatting them into readable slides, uploading them to your signage software, creating a playlist, and assigning it to your screen. Use 8–12 second durations. Keep loops under 90 seconds. Combine reviews with QR codes to generate more feedback. Place screens where customers dwell.
Digital signage platforms such as PosterBooking make this process simple by allowing cloud uploads, playlist control, live web display, and scheduling across multiple screens.
